Marisa Miller and Harley-Davidson Salute our Military
November 6, 2009 by Chris Hajer
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Visit Illinois Harley-Davidson and pick up free postcards and a military appreciation poster (while supplies last) of gorgeous Marisa Miller. If you’re active U.S. military or a veteran, Harley-Davidson has an exclusive Marisa Miller calendar just for you (valid ID required.)
Visit h-d.com/thankyou and say thanks to our troops. It’s easy:
- Select one of 14 postcards
- Make your statement of thanks
- Submit and share1
While you’re there, be sure to download exclusive Marisa Miller wallpaper for your computer, and for active military and veterans, ENTER TO WIN a Harley delivered by Marisa Miller, Rider’s Edge® rider training and a trip for four to see UFC 108 in Las Vegas2.
The Harley-Davidson Museum is also planning a special tribute and events to honor our military. Events are planned for November 7 through Veteran’s Day November 11, and include special displays, military vehicles, and a tribute to WWI veterans. All Veterans, Military Members and their immediate families get into the Museum FREE November 7 through 11 with valid identification.3
View the press release from Harley-Davidson: Harley-Davidson salutes active and retired U.S. military personnel during first-ever “Military Appreciation Month”
Title: U.S. Motorcycle dispatch riders pass road test
Voice over: Training motorcycle dispatch riders for the U.S. Army, one of the toughest, most grueling forces in the service. After six weeks of basic instruction they send them on cross-country trips like this. Now they’re REAL veterans of the saddle.
Marissa Miller, Supermodel: Hi I’m Marisa Miller. Harley-Davidson and I have teamed up to show the men and women of the military our appreciation.
Dino Bernacchi, Harley-Davidson Director of Advertising, Promotions and Entertainment: We came up with the promotion of military appreciation month really because of the rich heritage that Harley-Davidson has had with the military. 30% of our buyers are vets and 14% of our employees are veterans.
Marisa: I grew up in a countryside. We had ten acres, so we had a lot of dirt bikes. So I’m familiar with riding dirt bikes and things like that. My dad and uncle rode Harleys.
Dino: Why don’t we take an entire month and show our appreciation with a call of action and have people join in showing the appreciation.
Marisa: There’s a huge responsibility, I think, in representing a brand like Harley. The riders: this is a full lifestyle and a full movement and I really respect that.
Griffin Guess, Creative Director, Cartel Management: I have a picture of marissa from like way back, like a decade ago, that this guy shot…
Michael Elins, Photographer: I call it the Mount Rushmore of pinups.
Marisa: We’re doing kind of a pinup, throwback theme. We really wanted to show some love to our men and women that serve in the military. So it’s this very nostalgic, patriotic, pinup look. Harley has that all-American feel, I’m the all-American girl, so it was a great concept. I’m really excited about this campaign and I hope the women and the men in the military are as well.
Marisa: It means a great deal to me. My grandfather served in the Marine Corp. And it means a lot to see each and every service man and woman paying the ultimate price every day to have the freedom we do as Americans.
Marisa: So we have a upcoming USO tour. I’m really excited to come meet these service men and women in person, especially with the new Harley campaign and the entire concept with giving back to the military, so I’m excited to bring awaerness to the campaign and see them in person, sign some posters, calendars and things like that.
Marisa: We’re all in this together. We proudly salute the military and we want you to join in at h-d.com/thankyou.
