Harley-Davidson Discontinues Buell Motorcycles

Hello, I’m Erik Buell.

Our small team in Wisconsin have been building America’s sport motorcycles since 1983.

We have built amazing and exciting world-class bikes.

So it is a very emotional time for me right now as I have to announce that the decision has been made that we will no longer be building Buell motorcycles.

It has truly been an honor for me to work with the other employees at Buell as well as with our suppliers.

We’ve introduced many industry firsts, like dedicated mass centralization, ZTL brakes, underslung mufflers and fuel in the frame.

And this September at the close of our first year at competition at the highest level, the Geico/Rossmeyer/Buell privateer team took the 2009 AMA Pro Racing Sportbike championship, competing against the much larger factory-backed teams from Japan and Europe, and proving to all that our innovation technology is truly world-class.

I’ve also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free-thinkers. There’s a camaraderie that is deep, real, and passionate.

While I regret that we will not be able to build new Buell motorcycles, Harley-Davidson will stand behind Buell’s full warranty, whether you are a existing customer or a new customer, and they are committed to supplying parts and services required, market by market.

Our dealers do have a limited supply of new Buell motorcycles. If you are in the market, please contact one of them to get one before they are gone. They are truly superb motorcycles, with great American technology, and a legendary history.

I will always be proud of America’s little sportbike company who took on the world, and with brilliant innovations, produced some of the best handling motorcycles of all time. We proved that a small group of passionate, inspired people can compete against industry giants.

I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technologies to riders and to further evolve the future of motorcycling.

May you ride with pride into the future, and may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years.